Beauty products have always been an important part of human civilization. They’re present in almost every society, even in indigenous tribes, all around the world. Some cultures make their cosmetics by using natural ingredients with no chemical additives, while the vast majority of the global population prefers mass-produced beauty products simply because it increases convenience and affordability.
It’s possible for both modern and traditional manufacturing processes to use natural ingredients, but the latter is more likely to take a more conservative approach. Although chemical based ingredients are used in traditional cosmetics, they are used in only very small quantities. Another major difference between traditional and modern cosmetic products is their product packaging design, and there are very good reasons for this difference.
Modern cosmetics are produced for commercial purposes – at least on a company’s part – so they need to be attractive enough for potential buyers. With new brands coming to the market at a rapid rate, every company has to stay competitive not only by creating good quality cosmetics but also through effective packaging design. More importantly, the packaging also acts as cosmetic packaging supplier a protective shield against pollutants or bacteria and can help the product withstand rough treatment during distribution or delivery. The best packaging design is, therefore, a combination of aesthetics and function.
From a manufacturer’s perspective, product packaging plays an important role in distinguishing their products from competitors’ products. It’s highly unlikely that consumers will try all the cosmetic products on the market to know how every single one performs. Customers find it easier to comparison-shop by putting several different products next to one another to determine which one has the most exciting packaging, includes the most relevant information, practices the best safety standards, conducts proper testing, uses the healthiest ingredients, implements the most hygienic manufacturing process, and so on. Buyers rely on what they can see, feel, and experience through a product’s packaging to make a purchasing decision.
The visual appeal that the packaging design can deliver does all the persuasion, alongside the already recognized brand reputation, which applies to known brand names. For less established companies and startups, packaging plays an even more critical role. A lot of purchasing decisions happen at the shelf where products are displayed. Consumers look at a product for mere seconds and they pay attention to several design elements during that brief examination, most prominently the colors, shape, and wording. Once a buyer is fond of a particular choice and approaches an actual purchase, more detailed scrutiny of the product happens – including the packaging – which involves a longer inspection of materials used, safety, uniqueness, and overall product presentation.
You too can make an attractive packaging design for cosmetic products to represent your company values. To come up with a practical design, consider the following points.